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Sunday, February 15, 2015

Fainting: Demestiks NY - New Collection

I adore the images and the designs and basically want to wear everything! The new collection from Reuben Reuel's label Demestiks NY - photographed by Kia Chenelle. The 50ies inspired African print looks are just stunning. My absolute favorite are the green dress, the blue print coat dress and the black & white skirt. What's your favorite? Comment below!

Find out more:

Monday, February 9, 2015

Queen of the Village: Heels by Buqisi-Ruux

APiF: Please introduce your brand.
Buqisi Ruux: Buqisi Ruux, founded by Lynn Bugaari, Tetsi Bugaari & Nuba Elamin, is a footwear brand that provides heels made from African fabric. But most importantly, we use our shoes as a platform to tell stories of African women who are shaping our nation. Each one of our shoes is named after an inspiring African woman. 

We are based in Nairobi, Kenya and have a presence in Kampala, Uganda and Cape Town, South Africa. We hope to continue expanding to several other countries in the near future.

APiF: Does the name Buqisi-Ruux have a specific meaning?

BR: The name means "Queen of the Village". Buqisi comes from an ancient Egyptian word, Bulqisi, meaning queen and Ruux is short for our home town, Rukungiri which is in Western Uganda.

APiF: What differentiates you from other shoe brands?

BR: Buqisi Ruux places great emphasis on quality and the individuality of each pair of shoes. We focus on creating a product that fits into modern Africa while maintaining high quality standards that can compete with top brands worldwide. We also share the stories of African women, the backbone of our society. These African women, in one way or another, can be an inspiration to other women worldwide because they are relatable. 

APiF: How does your culture/heritage influence or inspire your designs?
BR: Our brand is inspired by the African continent and African women. We place a high regard on our roots and heritage and this is reflected in our name and also in our "Kwanzaa" collection that was named after family members who have continued to inspire us and helped make Buqisi Ruux a reality. The Kwanzaa collection was designed with very bright colors and loud patterns (reds, greens, yellows). To us, this is a direct representation of our diverse continent.

APiF: How and where can readers in the US/Europe buy your shoes?

BR: We deliver shoes internationally. They can get in touch with us via and place an order. However, our online shop will be launching in March to make this process much easier for our customers. 

APiF: Please share with us the secret of walking in high heels!
BR: Number one rule: get the right size. Most women buy shoes that are either too big or too small – usually too small (guilty!) – making one walk like a penguin. For ladies that are just learning to wear heels, practice makes perfect. Start with a low comfortable pair and slowly work your way up to the higher "movie-star" style heels. 

All images except first one: Isabella Gomez
APiF: Any tips for start-ups in the fashion industry?
BR: Starting up any new business is always a challenge. Things will often not go as smoothly as expected and the best advice we can give is to keep going no matter what. When it comes to the fashion industry, the key is to have a unique product that evolves with the changing industry, that keeps your customers interested. But maybe what is even more important is the power of networking. It’s amazing how much we can learn from one another!

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Saturday, January 31, 2015

Clean lines & bold prints: PAPAYA & CO

PAPAYA & CO is a new, Toronto-based label from two sisters. All items are handmade and made to order. With the collection the ladies want to "channel our love of art and design into creating pieces that are a blend of our distinct styles." The images in the look book are very arty - not your usual collection presentation. Unusual but definitely interesting. I like the combination of the clean lines with African prints. How do you like the creations from PAPAYA & CO?  

Find out more:

Thursday, January 22, 2015

Still in love with: Gossip Girls - Africa-inspired Fashion Shoot

This is 5 years old, but hands down still one of my favorite Africa-inspired photo shoots. It is so stylish, cool, cute and adorable! Titled "Gossip Girls" this shoot was done by Pride Magazine (see all credits below). After looking at these awesome pics again together with some friends, we decided to do something similar - but of course with a different theme. And I am not going to reveal yet what the theme will be :-). We are planning to publish it early March - so watch this space!

Credits for photos:

Fashion Editor: Shevelle Rhule
Fashion Assistant: Zed Eye
Hair: Wayne Shorter Campbell using Mizani
Make up: Pauline Briscoe using MAC and Bobbi Brown
Photographer: Joseph Sinclair
Shoot Assistants: Bela & Ola Shobowale
Location: Betty Blythe Fine Food Pantry
Special Thanks to Jessica, Lulu and Dolapo of

Courtesy of Pride Magazine

Sunday, January 18, 2015

It is Skirt Time! What is your favorite look?

I am such a skirt - and I mean that literally! I love skirts. Give me a skirt over pants or a dress anytime. I definitely have more skirts than anything else in my closet. So today was skirt time! If you want to shop the looks - all links are available at the bottom of this post

During 2014 I had received lots of great fabric from Vlisco (thank you!). And as I am a strong believer that you can never have enough skirts, I went to my local tailor in Brooklyn and got these nice, streamlined skirts created. So below you see a skirt and crop top created from Vlisco's Bloom collection, an A-line skirt from their Voilà for you IV collection and another A-line skirt from their Hero collection. Which print do you like best?

Hero Collection

Voilà for you IV

Bloom collection

The Urban Maasai
This skirt I created from a Maasai blanket that I bought from the The Urban Maasai. Initially I wanted to use it as a scarf or throw-over to keep me warm in the brittle NY winter. But as there was so much fabric, I decided to create a skirt instead. The colors are very vibrant and the material is great for a winter skirt. I am wearing it all the time!

Kaela Kay
I fell for the Esi Millie skirt because of the combination of stripes and prints, as well as the blue/purple/yellow color. This skirt just looks different. I had to get rid of the pleats as anything pleated just doesn't look good on me - I am a straight A-line skirt kinda girl. But now I am wearing this skirt at least once a week! Sometimes twice.

Shop the look:
Black Boots by Steven Madden - similar here
Army green fitted blazer from Zara - similar here
Leather handbag with cross-body strap by Maurizio Taiuti - similar here
Fake fur vest from Forever21 - similar here
Purple shades from Second Hand Store - similar here
Purple leather gloves from Street Market - similar here or similar here
Statement studs from Anthropologie - similar here or here
Vlisco fabrics - website
The Urban Maasai - website
Kaela Kay - website

Saturday, January 17, 2015

Think - The new Vlisco collection

Vlisco's first collection in 2015 is titled "Think". The new colors and prints are supposed to inspire women to think about the cool outfits they want to create out of the fabrics: "Think inspires women to follow their mind's eye and give it free reign to create an outfit that fits their heart's desire perfectly." 

The prints are inspired by the architectural and minimalistic world of Bauhaus, one of the first schools of design in Germany. The prints and the designs are quite young and edgy. The first 4 looks are my favorite!

What do you think about this collection? Comment below!

Find out more:

Tuesday, January 13, 2015

The Future is still Print: L.A.M.B.'s Spring/Summer collection

Photos: Sophie Muller - taken from
Gwen Stefani is back with a collection for her label L.A.M.B. The time out of three years to focus on family & music hasn't diminished her sense for style. But compared to older collections this one is very wearable and almost elegant if you look at the black and white print dresses. Love the flow of the outfits and I am especially smitten with the pink & black print dress and her black & white designs. 

Inspiration for this summer's look according to Stefani "Orange County girl meets Jamaican Dancehall vibe". Not sure I can see that but who cares - the designs are great. What's your take? Any outfit that you like best? Comment below!


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