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Copyright ® 2011-2015 African Prints in Fashion LLC

Monday, September 12, 2011

"Expression of Historic Memory" - Interview with NY Fashion Designer Hekima Hapa

APiF: Please introduce your business and your designs.
Hekima Hapa: HarrietsbyHekima is a moderate price, ready to wear, eco-friendly version of the internationally celebrated Harriet's Alter Ego line.
APiF: When and why did you start designing with African Prints and Fabrics? 
Hekima Hapa: Since the inception of the line in 2002, African fabrics have always been a part of the process. Expression of historic memory - as a member of the African Diaspora its important to express the connection to Africa in the ways we eat, live and create.
APiF: How do u feel about the new African Prints/Fabric trend?
Hekima Hapa: African Prints in mainstream fashion works to my advantage. People who already wear prints are more comfortable in new arenas like the workplace and industry events. And it also introduces African prints & fabrics to a new audience.
APiF: Is African Print in the fashion industry here to stay?
Hekima Hapa: No trends for fashion last forever, it would be impossible to continue to sell clothing.
APiF: What inspires u?
Hekima Hapa: Music, family, traditions, rituals, travel, isolation and vibrant prints.
APiF: Fashion Finds: What is your favorite piece in your closet or of your collection and why? 
Circular Wrap Vest
Hekima Hapa: The circular wrap vest, a combination of tradition & contemporary designs.
APiF: Any tips for new designers/start-ups in the fashion industry?
Hekima Hapa: Stay true to your own vision. Surround yourself with other artists of like and better talent than yourself & start working on your dreams by 4am as often as possible.

Find out more:
HarrietsbyHekima on Twitter


  1. I want to know where to get the legwarmers in the top photo. They are too HAUTE, and not on the Harriets by Hekima site either...Are they available?

  2. Hi Emme, I just wrote a note to Hekima Hapa and asked her about the legwarmers. I will keep you posted!

  3. I see you are making your way around Brooklyn. Great work can not wait to see which other member of my circle you post next.

  4. Well written job. Looking forward for more posts like this.
    My web page canapé pas cher


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