Fati Asibelua – Putting African Fashion on the Map

ASIBELUA – Autumn/Winter 2011

During NY Fashion Week I discovered the Nigerian designer Fati Asibelua. I love the colors and the sleek designs and that these outfits can actually be worn in winter. I already sent an email to my sister, who happens to live in Abuja, and asked her to check out Asibelua’s stores.

ASIBELUA – Autumn/Winter 2011


Her label MOMO is already very popular on the African continent. However, the designer’s aim is to put African fashion on the map in a more permanent way – by creating an international label that has a distinctive African signature while appealing to a much broader market.

ASIBELUA – Autumn/Winter 2011

The new label, ASIBELUA, is targeted at the international fashion market. Fati Asibelua: “I have passion for my African roots that is only matched by my passion for luxury fabrics. In putting together my collections, I try to combine these twin passions, interpreting elements of African art with couture fabrics and silhouettes“.
The street energy of Africa is really special for me,” says Fati Asibelua. “But I also love London, which is like a second home to me. My goal is to build ASIBELUA into a truly luxury African fashion label with genuine international appeal.” Way to go!