London Calling: Vibrant and Joyful Prints from Doris&Doris
APiF: Please introduce your business and your designs.
Doris&Doris: We design and produce clothing utilizing African prints and other African fabrics.
APiF: When and why did you start designing with African Prints and Fabrics?
Doris&Doris: In 2005, when we started a stall at the Arts & Crafts market in Brixton.
APiF: How do u feel about the new African Prints/Fabric trend?
Doris&Doris: Great! The prints are so vibrant, joyful, clever, humorous. There really is a print for everyone.
APiF: Is African Print in the fashion industry here to stay?
Doris&Doris: I think so. As long as there are designers who want to use it.
APiF: What inspires u?
Doris&Doris: People, color and music.
APiF: Fashion Finds: What is your favorite piece in your closet or of your collection and why?
Doris&Doris: Hard…a bit like admitting to a favorite child….but my favorite Doris & Doris pieces at the moment are the Afro butterfly because it looks good on many different body types and the Afrojeggings, because they make you feel hot!
APiF: How do you market your designs and how do you make them accessible to a global audience?
Doris&Doris: Word of mouth at the moment and an online presence.
APiF: Any tips for new designers/start-ups in the fashion industry?
Doris&Doris: Do what you love and be prepared to WORK HARD!
Find out more about Doris&Doris:
https://marketplace.asos.com/ enter ‘dashiki dress in search