APiF: Please introduce your business and your designs.
Cynthia Kio: Emua Fashions is a label that produces contemporary African designs.
APiF: How does your heritage inspire/influence your designs?
Cynthia: My designs are driven by the culture that I grew up around (Nigeria). Most of my products are inspired by traditional fabrics and colors.
APiF: Fashion Finds: What is your favorite piece in your closet or of your
collection and why?
Cynthia: It is a maxi stripe dress that was part of Emua Afro Urban Collection. I usually wear it with an Emua Ankara jacket. It fits my frame nicely, accentuates my curves and makes me feel more like a woman.
APiF: How do you market your designs and how do you make them accessible to a global audience?
Cynthia: I currently run an online store that accepts any currency from any part of the world and we do ship worldwide.
APiF: Any tips for new designers/start-ups in the fashion industry?
Cynthia: It might be difficult at the beginning but it is all worth it. Just stay focused.
APiF: What are your fashion plans for 2012?