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Monday, July 23, 2012

"Timeless instead of Trendy": Interview with Nigerian label House38

APiF: Please introduce your business and your designs.
House 38: We, D and S, design House 38 - a contemporary women's wear label. We are focused on easy-to-wear clothing that flatters the feminine curves.

APiF: What inspires you?
House 38: We are really inspired by our friends and family. We spend a lot of time talking to the women in our lives to know what they desire in their closets, and we try to fill in the gap.

APiF: If your label would be a person, what kind of person would it be?
House 38: A really confident woman who is unafraid of being timeless instead of trendy.

APiF: Sisters and Business Partners - a blessing or a curse?
House 38: It is definitely a blessing, because we are mindful of our relationship as sisters ahead of our relationship as business partners. We are able to catch each other and celebrate each other because of the sisterly bond between us.

APiF: Fashion Finds: What is your favorite piece in your closet or of your collection and why?
S: My favorite piece in my closet has to be my owl necklaces. I got them before owl motifs were trendy.
D: My current favorite piece is a matte leather box clutch from DOT, a Nigerian bag designer.

APiF: How do you market your designs and how do you make them accessible to a global audience?
House 38: We are currently focusing on creating a global network by developing our in-house e-commerce channel as well as working with stockists.

APiF: Any tips for new designers/start-ups in the fashion industry?
House 38: As a new fashion designer, it is important to have passion for what you are doing. There are days that we run just on passion. When all else seems to be failing, we remember the love we have for what we do.

Find out more:
w: http://house38.tumblr.com/
f: https://www.facebook.com/House38
s: www.MalakhandSco.com

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