APiF: If your label would be a person, what kind of person would it be?
SheKudo: Strong / Eccentric / Loud/ Playful / Quirky / Fashion hungry / Individualistic.
SheKudo: Amy is Nigerian and Australian; Shetu is Nigerian and Ghanaian. When you are raised to know not only the culture that you grow up in but also the one in which your parents stem from, its inevitable that you will see traces of these cultures in your work. We are mainly inspired by the prints, boldness of color and strength/status depicted through what African men and women wear. In our recent collection "Wahala" you might notice some of these elements in our work.
APiF: Who is your favorite designer?
SHETU: Gloria WavaMunno, Maki Oh, William Okpo there's so many I love. Aussie designers Romance was Born, Life with Bird, Sass and Bide, Camilla, Kobe Husk there's too many to list. I am very widely inspired.
APiF: What is your favorite item in your closet?
SHETU: My onezie! They come in all different styles, plus they're easy, fun and transseasonal.
APiF: How do you market your designs and how do you make them accessible to a global audience?
SheKudo: At the moment we have been marketing through the usual social media hot spots such as twitter, instagram, facebook and so forth. We also market through links we have in the music or fashion scene that may wear one of our pieces. Underground stylists wanting to use some of our pieces for fashion shoots is also another way. Once we expand we hope to tackle some larger methods of marketing.
APiF: Any tips for new designers/start-ups in the fashion industry?
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