Allen & Fifth describes itself as an urban lifestyle apparel company that draws inspiration from African Pop Culture with a Western twist. The Chale! design (pronounced Chaa-lay) is a collaboration with fellow African brand Ivory + Ebony. A nod to Ghanaian culture, Chale! parodies the Chanel double C logo with Kente highlights. Chale has the similar meaning as the word "dude", "homie" or "my friend".
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