APiF: Please introduce your business and your designs. Naa: At Roots our vision is creating fashion accessories using African fabrics and African embellishments like beads, twine, etc. Our designs range…
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…They are made by hand and designed to be comfortable and light-weight. APiF: When and why did you start designing with African Prints and Fabrics? Sharmay: I only really started…
…of today, whatever shape or size. APiF: When and why did you start designing with African Prints and Fabrics? Houseofadjeiwaah: I was surrounded by African print from a very young…
…that not only African prints, but African styles and fabrics – like e.g. kaftan, boubou, kente prints, cotton batiks and mudcloth fabrics – will be more present in the future…
…creating a ready to wear line for women that is Africa-inspired and globally appealing. APiF: If your label would be a person, what kind of person would it be?Kooroo Designs:…
…How do u feel about the new African Prints/Fabric trend? Marie-Fleur: It is great that the fabrics are being now more often used and showcased. Prints fascinate me. I would…
…label that aims to drape a woman’s curves flawlessly. My style has been heavily influenced by great African women such as Lira, a musician from South Africa, whose style is…
…Prints and Fabrics? Pooja: It wasn’t an easy task to just start designing with African prints. With such a wide variety of printed cotton mixes in the market, there were…
…a fusion of home-spun ethnic, arts and crafts aesthetics that command attention. APiF: When and why did you start designing with African Prints and Fabrics? Anita: My cultural heritage has…
…fabrics. I wanted to play with African fabrics, but by entering into this competitive market, I knew I had to do something different. I love the feel of silk fabrics…









