APiF: Please introduce your business and your designs.
Hekima Hapa: HarrietsbyHekima is a moderate price, ready to wear, eco-friendly version of the internationally celebrated Harriet’s Alter Ego line.
APiF: When and why did you start designing with African Prints and Fabrics?
Hekima Hapa: Since the inception of the line in 2002, African fabrics have always been a part of the process. Expression of historic memory – as a member of the African Diaspora its important to express the connection to Africa in the ways we eat, live and create.
APiF: How do u feel about the new African Prints/Fabric trend?
Hekima Hapa: African Prints in mainstream fashion works to my advantage. People who already wear prints are more comfortable in new arenas like the workplace and industry events. And it also introduces African prints & fabrics to a new audience.
APiF: Is African Print in the fashion industry here to stay?
Hekima Hapa: No trends for fashion last forever, it would be impossible to continue to sell clothing.
APiF: What inspires u?
Hekima Hapa: Music, family, traditions, rituals, travel, isolation and vibrant prints.
APiF: Fashion Finds: What is your favorite piece in your closet or of your collection and why?
Hekima Hapa: The circular wrap vest, a combination of tradition & contemporary designs.
APiF: Any tips for new designers/start-ups in the fashion industry?
Hekima Hapa: Stay true to your own vision. Surround yourself with other artists of like and better talent than yourself & start working on your dreams by 4am as often as possible.