46664 – Nelson Mandela Rebrands Fashion!

Image from shadders.net

Nelson Mandela, former prisoner, freedom-fighter and President of South Africa, started his own fashion label 46664, which is also the name of his non-profit-organization. The name is a combination of his prison number and the year he was incarcerated.
I have to admit, that Nelson Mandela and fashion seemed liked an unlikely combination to me at first. But to quote from the 46664 website: “We ourselves were branded in prison. Who would have imagined that this once negative number could one day be a brand that instead celebrates beauty?”
So now fashionistas can wear great outfits, support a good cause with the purchase and become a narrator of the brand’s story. That’s what I call Feel-Good Fashion!