APiF: Please introduce your business and your designs.
Chigozie “ChiChi” Anaele: Kachi Designs is my brainchild. I am a self-taught designer. Being a true visionary, artist and entrepreneur I produced my very first ensemble using my own bedding.
APiF: When and why did you start designing with African Prints and Fabrics?
ChiChi: Well, that came to me instantly because of where I’m from (Nigeria). Culture is a big thing in my life and I totally embraced it once I stepped into the fashion world.
APiF: How do u feel about the new African Prints/Fabric trend? Is it here to stay?
ChiChi: It is growing fast in the entertainment world but now that it has been embraced, it will never leave.
APiF: Fashion Finds: What is your favorite piece in your closet or of your collection and why?
ChiChi: This item on the picture (right hand side) is one of my favorites so far.
APiF: How do you market your designs and how do you make them accessible to a global audience?
ChiChi: Fashion shows and facebook are a great help in marketing. My items are very diverse from gowns to shorts, so it appeals to everyone.
APiF: Any tips for new designers/start-ups in the fashion industry?ChiChi: Follow your passion 100%.