Interview: “The AsakeOge woman is sophisticated and doesn’t follow trends”

APiF: Please introduce your business and your designs.
Asake Agoro: AsakeOge is a women’s wear brand offering ready to wear and bespoke services for the stylish trendsetter. The AsakeOge woman has a sophisticated style and doesn’t follow fashion trends.

APiF: When and why did you start designing with African Prints and Fabrics?
Asake: I grew up in a fashion environment and have been making clothes for myself from a young age on. My passion for bright colors and bold prints drew me to African prints. However, I also use other prints and fabrics.

APiF: How do u feel about the new African Prints/Fabric trend? Is it here to stay?
Asake: It is fantastic to see African prints embraced by the international fashion scene. It has been here for three years running, but only time will tell as fashion is very fickle and changes all the time.

APiF: What inspires u?
Asake: I get inspiration from so many places, it is impossible to name them all. My dreams, my visions, everyday people, designers like Kobah, McQueen, people like Grace Jones etc.

APiF: Fashion Finds: What is your favorite piece in your closet or of your collection and why? 
I have too many favorite pieces and it is hard to choose one as it changes all the time. Presently I am loving the yellow Anike dress from the Timeless Heritage collection as it is playful, feminine and fun. It is also an unusual color for me as I am usually attracted to red.

APiF: How do you market your designs and how do you make them accessible to a global audience?
Asake: AsakeOge is presently available via independent websites online. We also sell from and we also offer a bespoke service and can be contacted via

APiF: Any tips for new designers/start-ups in the fashion industry?
Asake: Do a lot of research, know your target market, get a mentor. Get ready for a lot of hard work.

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