KHETKHUM: Blending ‘African’ styles with modern, urban looks

APiF: Please introduce your business and your designs.
Khetkhum: KHETKHUM clothing is about creating a new experience with every piece made. Blending ‘African’ styles with modern, urban looks.

APiF: If your label would be a person – what kind of person would it be?
Khetkhum: A young urban creative, with a freestyle mentality rooted in Africa.

APiF: What inspires you?
Khetkhum: The beauty of different fabrics.

APiF: Fashion Finds: What is your favorite piece in your closet or of your collection and why? 
: This dress from our SS2012 collection.

APiF: How do you market your designs and how do you make them accessible to a global audience?
Khetkhum: We are using Social Media and we are currently relaunching our website.

APiF: Any tips for new designers/start-ups in the fashion industry?
Khetkhum: Start something and follow through with it. There will be hard times, but that is part of the experience. And love fashion!

Find out more:

  1. Thanks Adiya, whenever I think I must have already covered most of them, I stumble over more cool designers – mostly via twitter, tumblr and facebook!