APiF: Please introduce your business and your designs.
Khetkhum: KHETKHUM clothing is about creating a new experience with every piece made. Blending ‘African’ styles with modern, urban looks.
APiF: If your label would be a person – what kind of person would it be?
Khetkhum: A young urban creative, with a freestyle mentality rooted in Africa.
APiF: What inspires you?
Khetkhum: The beauty of different fabrics.
APiF: Fashion Finds: What is your favorite piece in your closet or of your collection and why?
Khetkhum: This dress from our SS2012 collection.
APiF: How do you market your designs and how do you make them accessible to a global audience?
Khetkhum: We are using Social Media and we are currently relaunching our website.
APiF: Any tips for new designers/start-ups in the fashion industry?
Khetkhum: Start something and follow through with it. There will be hard times, but that is part of the experience. And love fashion!