Trendsetter: Ghanaian label Poqua Poqu

APiF: Please introduce your business and your designs.
Poqua Poqu: Poqua Poqu is a Ghanaian fashion label, an affordable luxury brand that deals in clothing, embroidered African prints and Accessories. OSRAM and NSOROMMA, our embroidered prints, are a fusion of distinctive African prints and varied motifs in delicious colors. OSRAM and NSOROMMA in the Ghanaian language refer to the “Moon” and “Star” respectively.

APiF: When and why did you start designing with African Prints and Fabrics?
Poqua Poqu: I fell in LOVE with African (Ghanaian) prints because of the immense stories behind their origins, the vibrant colors and diverse designs.

APiF: If your label would be a person, what kind of person would it be?
Poqua Poqu: Bold, classy and a trend setter.

APiF: Fashion Finds: What is your favorite piece in your closet or of your collection and why?
Poqua Poqu: I love the saffron palazzo trousers. A personal favorite and a definite must have. Paired with a black, white or grey lace or chiffon blouse, you can rock those palazzos by day; throw on a dark jacket for a smart casual look for work and at night slip into a pair of stilettos.

APiF: How do you market your designs and how do you make them accessible to a global audience?
Poqua Poqu: I embrace a host of marketing tools, I participate in international workshops and attend shows, and this gives me the opportunity to network. Facebook and twitter are some very useful and exciting channels I use. Also, word of mouth has been a powerful marketing media for my brand. Our website will soon be a only click away.

APiF: Any tips for new designers/start-ups in the fashion industry?
Poqua Poqu: Passion, determination and discipline are some basic tools needed in the fashion industry. BUT be on guard, don’t get too emotionally attached to that fabulous piece u created. Think outside the box…..sit on the BOX….that way you can see far beyond. Stay original!

APiF: What are your fashion plans for 2012?
Poqua Poqu: Our year started very exciting, with the introduction of our fabulous Wawa clutches; designed with Osram and Nsoromma prints, patch prints, laces and sequins. Easter was not complete without our all white Alabaster collection. Coming out soon is our summer collection.

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