APiF: Please introduce your label.
Annabel Kwateng: Ashanti Brazil is a summer wear brand based in Monte Carlo and Rio de Janeiro. Our signature look are bright and vibrantly colored prints infused on all of our products. Our latest collection, OPL by Ashanti Brazil, is a line of Brazilian cut swimwear that utilizes exclusive tribal prints on our bikinis. We believe that the Brazilian cut is more flattering to the curves of the wearer, with its higher waist cut. The most democratic place in Brazil is the beach where women of all ages and sizes (including those who are heavily pregnant) all wear swimwear. Don’t worry, there are no thongs in our collection!
APiF: What is your cultural heritage and how does it inspire you?
Annabel: My parents are originally from Ghana, West Africa. They were born into the Ashanti tribe. Upon my first visits to Brazil I was struck by the great similarity between the local culture there and in Africa. This is where the name Ashanti Brazil came from. In Brazil all races are influenced heavily by the African culture that helped build the nation. This is evident in their music, style of dance and food.
APiF: If your label would be a person, what kind of person would it be?
Annabel: She would be confident, a trend setter, stylish, most importantly live for Summer!
APiF: Any tips for start-ups in the fashion industry?
Annabel: Passion is key. If you are passionate about your brand and what it represents, it will be easy for others to fall in love with it.