Obsessed with Ourselves: #TheNowSquad

Always camera-ready and the lens turned towards ourselves. It seems very long ago that anyone with a selfie stick in their hand was smiled upon or ridiculed. The cult and obsession with ourselves is the theme of this photo shoot by Steven Klein for Vogue Italia.

Everyone in the image is over-styled, even the skin is scattered with shiny little tattoo stickers. The models in their retro outfits look like robots. Have we alienated ourselves from ourselves? Have we become less human? A social commentary by Vogue, the magazine that celebrates unreal beauty & luxury. It’s true, it’s beautiful – but also kind of ironic.

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