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Sunday, October 14, 2012

Distinctive Home Designs: Origins Style by Nasozi

Bogolan Bench
APiF: Please introduce your business and your designs.
Nasozi Kakembo: I am a Ugandan-American living in Bed-Stuy, Brooklyn, and I am responsible for everything at OSxN, short for Origins Style by Nasozi. OSxN is a fun and evolving company that specializes in wax print interior decor.

The business was inspired by a trip to Senegal two years ago. I had long-since detoured from my pursuit of becoming an architect, but my love of home design never left me. OSxN is about much more than aesthetics. It is about a legacy and beauty that is often left out of recounts of Africa. It is about normalizing the "ethnic" (I abhor the word) and celebrating its influence on worldwide culture. 

APiF: If your label would be a person, what kind of person would it be?
Nasozi: A fearless person. One who is not afraid to live and design outside of the box. One who is bold, much like the patterns that I use, and stands up for what they believe in and love. One who has a story and a historical perspective.

APiF: How does your heritage inspire you?
Nasozi: My heritage is 75% the inspiration behind my business. I am half Ugandan and grew up in America, but my home remained a constant reminder of my roots. African artifacts were and are still a key element in the decor of my parents' home, and to an extent, mine too. Wax prints were a regular part of my wardrobe even as a child. So when I wanted to get back into my creative skin again, I called upon my heritage for inspiration!

Apron
APiF: What is your favorite or bestselling item in your collection?
Nasozi: The Bogolan bench is by far the favorite item among Etsy shoppers and fans. The best selling item overall are the pillows: Currently the top three prints are SUNSET Flower, NILE Lotus, and LAVA Waves. The Fair Trade aprons from Uganda are also a big hit.

APiF: How do you market your designs and how do you make them accessible to a global audience?
Nasozi: I market my designs mostly on Facebook and Etsy. A much more labor-intense but effective form of marketing is simply vending at street festivals and artists markets. This is how I started my mailing list. You must establish a presence in your communities, and word will spread quickly from there. I find that I make the most connections here and generate the most buzz. Also, all items (except for the furniture for now) ship overseas, and my shop appears in standard internet searches. So with that, my product is available worldwide and has already been shipped as far away as Australia!

APiF: Any tips for new designers/start-ups in the industry?
Nasozi: Make sure that it is something you're absolutely passionate about. There will be times when you'll second guess your decision to forge out on your own, or to take on yet another job, but if your intentions behind it are pure and genuine, then you'll get over any doubt. 

And don't sell yourself short! If you've created a superior product, that will show in your work and it should be priced accordingly. Anyone who appreciates the detail and craftsmanship of handmade goods especially will pay the price for it.

Find out more:
w:http://www.etsy.com/shop/osxn
f: https://www.facebook.com/OriginsStyle

8 comments:

  1. Yea, such great concepts. Love them!

    So I just found your blog, and I think its lovely. You can come visit mine.

    *hugs*
    -Maudleen
    www.dafashionfreak.blogspot.com

    ReplyDelete
  2. i would love those a part of my home decor!!

    imancoco.blogspot.com

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  3. The cushions and pillows are so colorful and looks nice. All the items are beautiful and they will give an elegant look to my home.

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  4. For a better interior furnished designs and ideas we simply preferred cushions and pillows in the furniture to make more attractive, so I must say the above collection would be the perfect answer for every home interior solution, really looks traditional but more innovative designs.

    ReplyDelete
  5. Nice look of interior design it is really cool

    home design

    ReplyDelete
  6. so beautiful cushions you made here. nice work....

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  7. Nice blog!. The photos given here really inspired me and I really amazed. And it was very well authored and easy to understand. I want to have this one to our home because it gives more design and beauty to our home. I will show it to my friend and I'm sure he enjoyed it as well!. Thank you!.


    home style

    ReplyDelete

Hey, thanks for reading my blog and for commenting!

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