APiF: Please introduce your business and your designs.
Elodie and Olivier Badohoun: KÉVÉ is a brand of clothing with a fine ethnic touch. It stands out by its particular style, mixing European “prêt-a-porter” with traditional African materials.We also aim to expand the Togolese fashion and getting the inspiration from Burkina Faso, Mali or Senegal for example.
APiF: If your label would be a person, what kind of person would it be?
Elodie and Olivier: It would be a simple person indeed. We believe that with a garment, everybody can be what he wears and wears what he is. So …just a person.
APiF: Fashion Finds: What is your favorite piece in your closet or of your collection and why?
Elodie and Olivier: Our favorite piece is a man’s shirt. This model is called Accra. We love it as it embodies the soul of the brand. It is the mix between Occident and Africa.
APiF: How do you market your designs and how do you make them accessible to a global audience?
Elodie and Olivier: You can find KÉVÉ’s clothing already on the web and the online shop will be available on September 2012. We will ship purchases all over the world. You can also buy during our “one shot” events. Keep in touch by following the news at www.keve.fr and our facebook page.
APiF: Any tips for new designers/start-ups in the fashion industry?
Elodie and Olivier: We are new designers, too. Be determined and always believe in your project!
APiF: What are your fashion plans for 2012?
Elodie and Olivier: We are just at the beginning of our project, so we are looking forward to a successful launch as well as meeting a lot of interesting and lovely people. We have planned to develop our project in France and Togo and touch people from other countries.