Sneak Peak: Duro Olowu at jcp (Picture from InStyle)Nigerian designer Duro Olowu is going to collaborate with J.C. Penney for a Spring 2013 Collection. Yes, you heard that one right.
I love Olowu’s designs, but they have always been a tad bit too pricey for me. According to an interview on InStyle everything in the Olowu@jcp collection will be under 100 US Dollars. I am super excited but also astonished that he is partnering with J.C. Penney, a store I usually never go to as it seems way too frumpy.
The department store is obviously trying to change its image and copying H&M and Target by starting designer collaborations. Great choice that they selected with Duro Olowu an African designer!
In the InStyle interview Olowu explains his motivation for the collaboration: “I’ve always tried to give women a sense of inner beauty with joy, and now it’s just the right time to make that more democratic. When I was thinking about this collection, I wanted to give American classic shapes and ideas a global flair. This collection is for anyone, from 18 to 80. Everything has a flattering element, whether you mix prints or pull out one piece and keep it simple.”
I honestly cannot wait!
Are you as excited as I am?
Find out more: