APiF: Please introduce your business and your designs.
Paule-Marie Assandre: NiKaule describes my vision of a mixed world, enriched by every difference. An African culture between tradition and modernity, that reveals an inspiring continent in harmony with the rest of the world.
APiF: How does your heritage influence/inspire your designs?
Paule-Marie: Born from a passion handed down from mother to daughter, in a family artistic context, NiKaule cultivates her creativity by taking inspiration everywhere. The African patrimony is the essence of her art. Mixed with other cultures, it materializes the future of the universe.
APiF: If your label would be a person, what kind of person would it be?
Paule-Marie: Humble- Free- Humanist- Audacious- Innovator- Passionate- Idealistic- Respectful.
APiF: Fashion Finds: What is your favorite piece in your closet or of your collection and why?
Paule-Marie:My Favorite piece is our iconic Jacket named “Classic”. Bestseller since 2009, this Jacket totally Hand Made by African Artisans materializes the Main concept of the brand: a mix between African Fabric, Culture and Fashion World.
APiF: How do you market your designs and how do you make them accessible to a Global audience? /Where can readers purchase your designs?
Paule-Marie: Our collection is available to buy on ASOS.
APiF: What do you like wearing for holiday parties?
Paule-Marie: Our Little Black Dress named “Karacteri’Elle” – Vintage gold earring & Red Lipstick. Minimalist Glamour Style!
APiF: Any tips for new designers/start-ups in the fashion industry?
Paule-Marie: Be yourself first. Be Free to live your passion. Share your vision and be happy! #Sky is the Limit#