La Parenthèse Inattendue – the pop-up store to get summer ready – will open its doors on the 30th and 31st of May on the first floor of Galerie Joseph 7 Rue Froissart Paris 3 from 12pm to 8pm. The project was initiated by Judith Apey the founder of a consulting firm specialized in branding strategy and retail consultancy for emerging brands. The Pop-up store is organized in partnership with Beatrace Oola producer and creator of Africa Fashion Day Berlin.
For the first edition, the pop-up store will be home to 10 amazing brands like for example: Inaden, Vanessa Augris, MMM by Myriam Maxo, Yemzi, Alexandra Tamele and others.
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