I used to love ASOS Africa! I stumbled over this fair trade section of the ASOS online shopping portal one day when reading Essence Magazine. I had to restrain myself from buying every single item on their website. Whenever I am wearing one of my purchases – a one shoulder dress made out of Africa-inspired textiles – women are approaching me with the question Where did you get that from?!
Lately, ASOS Africa hasn’t wowed me much. Most of the items appear almost plain.
No prints. The Africa-inspired connection seems to be missing.
What happened here? Does anyone know?