Contemporary African: 2ManySiblings Create Campaign for Ichyulu

Ichyulu is a concept store selling African Fashion and is based in Nairobi, Kenya. When will something like that finally open in NYC I wonder? But back to our story: In order to showcase the diverse and contemporary designs they are offering in a more unique way, Ichyulu engaged the creative brother & sister duo 2ManySiblings for a fashion campaign. You can find some images of the campaign below.

How do you like this non-mainstream take on a fashion campaign?

Credits:

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